We started life in 2002 as a b2b telesales and lead generation business working successfully with organisations throughout the UK and Europe, from one-man-bands to large corporations.
However, we regularly found it difficult to obtain b2b data to fit the needs of our clients in terms of specific targeting, quality and budget. We therefore formed key relationships with a number of UK list owners and started managing a large and diverse business data universe.
This proved very popular and we found ourselves focusing increasingly on b2b data supply.
During that time we also developed our own telemarketing-focused CRM software, analytical reporting and sales tools, which contributed to our telemarketing business winning several awards. Our telemarketing operation was then acquired by one of our largest clients (a global IT vendor).
Meanwhile we continued to supply data to a growing client base and so Joined Up Marketing was formed as a separate entity.
Our first-hand knowledge of telesales, lead generation and sales-focused business development, along with the fact that we have worked directly on hundreds of successful sales development projects (large and small) gives us excellent insight into what is required from a data supplier, our business model and unique selling points are based on those principles.
Click here to see our unique selling points